Dan Docherty - The Secrets of the Buying Brain

7/29/2021 - 07/30/2021
Thursday, July 29, 2021, 12 - 2:30 pm
Bea's Detroit 1533 Winder Street Detroit, MI 48207

What if you were told you’ve likely been trained to sell entirely the wrong way? Recent advances in neuroscience research has afforded us unprecedented access into the human mind. From how it processes information to how it builds trust. From how it resists change to how it loves status quo. Turns out, most people communicate to their customers with the wrong information, in the wrong way, at the wrong time and in the wrong order. 

In this program, Dan takes the complex topics of biology, psychology and physiology and simplifies them into an experiential learning program that leaves participants inspired and motivated to change the way they communicate forever.

Lunch will be served, followed by keynote. Each Member, Accelerator and Strategic Alliance Partner is welcome to invite one guest or Key Executive.

About Dan Docherty: Dan has spent over 25 years building and leading organizations in the healthcare industry. His career in the pharmaceutical industry has been spent developing and leading sales, marketing, and professional education teams with a specialization in neuroscience fields that include ADHD, Epilepsy, Alzheimer's Disease, and Depression. Most recently, Dan served as the SVP & Chief Administrative Officer for a healthcare services firm in Cincinnati, Ohio. Currently, Dan is the president of Braintrust, where they are committed to positively impact the world by helping people communicate with more purpose, power, and impact. 

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